Google to rent videos?

ZDNET noticed Google updated the terms and conditions for Google Video. Video rentals are now mentioned:

Use of Content. By entering into this Agreement and uploading, sending or otherwise making available Your Authorized Content to Google, you are directing and authorizing Google to, and granting Google a royalty-free, non-exclusive right and license to, host, cache, route, transmit, store, copy, modify, distribute, perform, display, reformat, excerpt, facilitate the sale or rental of copies of, analyze, and create algorithms based on the Authorized Content in order to (i) host the Authorized Content.

Interesting to say the least. A number of video hosting sites have sprouted up this year, but advertising is still seen as the way to make a buck. Micropayments and rentals haven’t hit mainstream.

Google Video has been collecting videos to sell since its launch, but has not yet actually put any up for sale (videos people wanted money for just haven’t shown up in the index yet).


  1. Imran AnwarNo Gravatar December 24th

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    Good points you make, but in the part that you emphasized, my bigger concern was with the word MODIFY.

    Unless you want to give Google the right to MODIFY (not just REFORMAT) your content and message, please do read the Google Video Terms of Service. Check this out before simply clicking ACCEPT without reading:



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